Marketing: Beyond Your Front Door
Practical Advice for Music Retailers and Salespeople

This book contains a “best of Bob” collection of Music Trades columns that have received the most attention over the years.

When business gets slow and sales start to weaken, do you find yourself holding your breath, waiting for the next customer to walk through the door? If so, your competition might be starting to run rings around you with a game plan that involves everyone in the store bringing in customers on their own. You can only spend so much on newspaper ads and radio and TV spots. Media advertising is not only expensive—you can also reach a point of diminishing returns.
 
As Bob Popyk points out, “It’s one thing to just wait for the next customer to walk through the door. It’s another thing to market beyond your front door. That’s been the topic of most of my columns during recent years. It’s also been the subject of my programs at NAMM events. I’m not looking for one way to sell 100 instruments. I’m looking for 100 ways to bring in one more customer, to sell one more instrument, and end up with more profitable weeks and months. And I’m looking to do it without spending a whole lot of money.”

$14.95

It’s Up to You!
Knowing What to Do Is One Thing … Wanting to Do It Is Another.

There are many excuses for why business may be off, sales might be slow, or customers may not be coming through your door. It could be that the economy is soft; money may be tight; unemployment could be up; interest rates could be on the rise; people may be cutting back… take your pick. However there are a lot of music dealers and salespeople who are doing exceptionally well. In fact, they seem to do well no matter what month, year, or season it is. It makes no difference what section of the country they’re in, what the weather is like, or how the economy is.

As columnist and sales and marketing writer Bob Popyk points out, “It’s up to you,” to find a way to increase business. Bob’s first collection of Music Trades columns provides hundreds of ideas for elevating your music business.

Copyrighted in 1997 and published by Bentley-Hall, Inc.
$14.95

The Leading Journal of the Music Industry

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