Order Now
ONLY $14.95
+ plus shipping

Marketing
Beyond Your Front Door
Practical Advice for Music Retailers and Salespeople

Just off the presses, Marketing: Beyond Your Front Door contains a “best of Bob” collection of columns written specifically for music dealers and salespeople.
 
This is not another “how to sell” handbook. Marketing: Beyond Your Front Door will encourage you to succeed on your own. Read stories, written in Bob’s distinctive style, about how music retailers can take control of their businesses and prosper, even in tough times.
 
As Bob points out, “If you want to do something
badly enough, you’ll always find a way to do it.
How badly do you want more business, more sales, and more money in your pocket? It’s your choice. It’s up to you!”

Read more

Bob Popyk has been writing articles about sales and marketing for the music industry since 1980. His columns appear monthly in The Music Trades and International Musician, as well as in many other national industry trade
and business magazines. Bob is also the founder of
Bentley-Hall, Inc., a custom publishing, public relations,
and communications company specializing in sales and
marketing strategies for high-ticket retail companies and associations.